Branding 123

In today's world just how important is branding?

Well ask any successful company these days and you'll see it all starts with a creative logo and loads of research.  Researching the market is an absolute must and no matter the length of time taken to find the results, if accurate, there is no chance of missing.

Some companies pay thousands and thousands to identify the correct branding and in some cases it pays off but most companies don't have thousands to invest in the research needed.

Here at Atero Marketing Group we start with a simple questionnaire to pin down the accuracy needed to move forward and get the same desired results.  This questionnaire has been used many times by large companies and shared among all marketing agencies that are looking for that accuracy needed to be successful.

Take some time to see if you can answer these questions.

1) Do you know your demographic? Age?

2) What market are you trying to reach?

3) Who are your five main competitors?

4) What marketing services are they using and how effective is it?

5) Do you have an allocated budget to compete?

6) How does your product differentiate from your competition? Selling points?

7) Does your logo tell your story?


Usually with those seven questions, it gives enough feedback to complete a full research document that can be adjusted in time.  As you get successful, you'll need to expand your reach into more markets.  Surviving on one market can be a risky game and if you don't have resources to back up your waiting, then it can equal a quick death and no one wants that.

Don't forget, all marketing takes time to develop.  Knowing this before you go forward is a must.

For more information on branding or any of our additional services, please visit our website www.ateromarketinggroup.com

AMG

Why Social Media?

In today's fast paced world, we see the platforms of social media having an importance that most businesses take advantage of, however, because of the demands of running a business, time to keep things up to date can seem daunting and impossible.  

This is why you need help.  

The importance of Social Media is paramount today.

There are so many faucets of communication available today that taking the time to investigate each platform can be challenging and confusing.  So please take the information below as a guide and as always feel free to call us if you have any questions

Lets start with the most popular

• Facebook Management.

Facebook has over 800 million users and is one of the utmost social media sites that heavily use advertising to help promote your company. It is also an excellent chance to communicate easily with your customers. The rise of FB ads and the ease of use on cell phones gives you an ample opportunity to create communicating opportunities and action items to not only engage but communicate with your target audience.  Creating likes can be challenging but utilizing the affordable FB Ads, it can be done quickly and affordable.

• Twitter Management

Twitter has over 300 million users, but is particularly difficult for endorsing businesses as it requires consistent postings and updates. It is incredibly effective and creating frenzies and sales.  Although easy to follow and gain followers, it takes awhile to really hit the target.  Once you have been creative and take the time to build your audience, the power of twitter is amazing.  It has the best search function for finding your target as well and is incredibly easy to use with automated systems that can be programmed for sales promotions.

• LinkedIn Management.

LinkedIn has 135 million users and is more recognized as a more professional and business-oriented social media site. It is however an excellent website which clearly promotes your business to the specific audience that you want to accomplish. There are exciting things that can be done within LinkedIn that most people do not utilize.  Advertising is very specific and can reach the demographic your targeting very effectively.  If your a B2B business, this social media platform is highly recommended as the majority of users are high profile executives.

• YouTube Management.

More than just a video site, YouTube is also a social media platform for sharing information on a more visual and creative level. This social media platform has an incredible amount of followers and is the most powerful medium for reaching the youth market.  Becoming viral through this platform is much easier and more effective than any of the others.  Be careful though, creativity is the key in this world.  If your product/service is presented creatively the reach will have the most incredible impact.  

In section 2 of this blog we will be discussing the many additional smaller platforms that Social Media offer.



For more information on how we can help your company with Social Media please feel free to visit our website www.ateromarketinggroup.com