Filling The Gap In Colorado

Atero Marketing Group New Client - Independent Meeting & Event Services 

Atero Marketing group is proud to announce a new client IMES.  Based in Denver Colorado, IMES are the complete one stop shop for all events of every kind.  Providing the capabilities of planning any event, finding available locations, solving the logistical nightmare, providing speakers or staff, they do everything to "Bridge The Gap Between Your Vision and Reality"

Atero Marketing group will be setting up, and engaging utilizing our state of the art Social Media platforms.  

For more information on IMES, please go to www.yourmeetingresource.com or you can contact Atero marketing Group, 916-534-7771, info@ateromarketinggroup.com www.ateromarketinggroup.com

Casting call....All Actors

Acting Showcase (www.actingshowcase.com) is now ready for deployment. You want to audition for a certain role, yep, you can do that here. You want to build a portfolio showcasing your acting talents to casting agencies, yep no problem. You want to do a live audition to a casting agent, yep no problem.

This state of the art website is perfect for all inspiring actors to get the chance to showcase their acting skills. Once your profile is created, you can run searches for open casting calls, sign up for an audition, record a video for a part.....the list of possibilities go on and on.

This is a must have for casting agents and aspiring actors. The showcase is now yours

So you want to be an Actor? Introducing Acting Showcase....

Atero Marketing Group New Client - Acting Showcase

Atero Marketing Group is proud to announce a new client, Acting Showcase, an enterprise software company bringing actors and casting together for an easy to use casting and audition tool.

Utilizing video introductions and capabilities to do live and video auditions for roles, there has never been a more excitable product in the market for this type of process.  

This website creates a tool for those with and without agents to try out for a parts from lead roles to supporting cast in the ease of a few clicks.  Due for release in the 4th quarter of 2014, sign ups are already taking place for the website.  After some initial runs with existing agencies, excitement has started to stir.  

Atero Marketing Group is running all marketing concepts for Acting Showcase.  

"Robert Burnie of Atero Marketing came in as a surprise for me. After reviewing my product and services I had to offer, Robert immediately saw the same opportunity and potential in this enterprise software solution I had developed over a period of many years. This is the exact type of help I've always searched, and he came to the rescue. I look forward to our future endeavors."

- George Butiri (actingshowcase.com) 

"We are very excited to be a part of this experience" Robert Burnie added, "The market is ready for something this easy, the x-factor for acting."

For more information, go to www.actingshowcase.com or contact Atero Marketing Group at 916-534-7771, info@ateromarketinggroup.com, www.ateromarketinggroup.com

Branding 123

In today's world just how important is branding?

Well ask any successful company these days and you'll see it all starts with a creative logo and loads of research.  Researching the market is an absolute must and no matter the length of time taken to find the results, if accurate, there is no chance of missing.

Some companies pay thousands and thousands to identify the correct branding and in some cases it pays off but most companies don't have thousands to invest in the research needed.

Here at Atero Marketing Group we start with a simple questionnaire to pin down the accuracy needed to move forward and get the same desired results.  This questionnaire has been used many times by large companies and shared among all marketing agencies that are looking for that accuracy needed to be successful.

Take some time to see if you can answer these questions.

1) Do you know your demographic? Age?

2) What market are you trying to reach?

3) Who are your five main competitors?

4) What marketing services are they using and how effective is it?

5) Do you have an allocated budget to compete?

6) How does your product differentiate from your competition? Selling points?

7) Does your logo tell your story?


Usually with those seven questions, it gives enough feedback to complete a full research document that can be adjusted in time.  As you get successful, you'll need to expand your reach into more markets.  Surviving on one market can be a risky game and if you don't have resources to back up your waiting, then it can equal a quick death and no one wants that.

Don't forget, all marketing takes time to develop.  Knowing this before you go forward is a must.

For more information on branding or any of our additional services, please visit our website www.ateromarketinggroup.com

AMG

Why Social Media?

In today's fast paced world, we see the platforms of social media having an importance that most businesses take advantage of, however, because of the demands of running a business, time to keep things up to date can seem daunting and impossible.  

This is why you need help.  

The importance of Social Media is paramount today.

There are so many faucets of communication available today that taking the time to investigate each platform can be challenging and confusing.  So please take the information below as a guide and as always feel free to call us if you have any questions

Lets start with the most popular

• Facebook Management.

Facebook has over 800 million users and is one of the utmost social media sites that heavily use advertising to help promote your company. It is also an excellent chance to communicate easily with your customers. The rise of FB ads and the ease of use on cell phones gives you an ample opportunity to create communicating opportunities and action items to not only engage but communicate with your target audience.  Creating likes can be challenging but utilizing the affordable FB Ads, it can be done quickly and affordable.

• Twitter Management

Twitter has over 300 million users, but is particularly difficult for endorsing businesses as it requires consistent postings and updates. It is incredibly effective and creating frenzies and sales.  Although easy to follow and gain followers, it takes awhile to really hit the target.  Once you have been creative and take the time to build your audience, the power of twitter is amazing.  It has the best search function for finding your target as well and is incredibly easy to use with automated systems that can be programmed for sales promotions.

• LinkedIn Management.

LinkedIn has 135 million users and is more recognized as a more professional and business-oriented social media site. It is however an excellent website which clearly promotes your business to the specific audience that you want to accomplish. There are exciting things that can be done within LinkedIn that most people do not utilize.  Advertising is very specific and can reach the demographic your targeting very effectively.  If your a B2B business, this social media platform is highly recommended as the majority of users are high profile executives.

• YouTube Management.

More than just a video site, YouTube is also a social media platform for sharing information on a more visual and creative level. This social media platform has an incredible amount of followers and is the most powerful medium for reaching the youth market.  Becoming viral through this platform is much easier and more effective than any of the others.  Be careful though, creativity is the key in this world.  If your product/service is presented creatively the reach will have the most incredible impact.  

In section 2 of this blog we will be discussing the many additional smaller platforms that Social Media offer.



For more information on how we can help your company with Social Media please feel free to visit our website www.ateromarketinggroup.com

Photos continued of Miss Godlike 2014

Another couple photos of the gorgeous Alexandra Biscotti, our Miss Godlike 2014. She will be available shortly for bookings and opportunities. Message me if your interested.

Sponsorship opportunities are still available for the calendar. We have two more spaces available and are estimating sales to be around 300 calendars.

The Calendar Girls for GodLike Rehearsal Studio's are
Alexandra Biscotti - Dec - Miss Godlike 2014
Hope Gandy
Jamie Daniels
Kibby Stahl
Larrissa Liberko
Natalie Hyde
Risha Ferrell
Shanae Bell
Angela Smith

We have 9 months covered and are still on the look out for 3 months/girls. So if you know anyone that's still interested have them contact me.

Thanks
RB

More pictures of Miss Godlike 2014

On behalf of Godlike Rehearsal Studios and Atero Marketing congrats to Miss Godlike 2014 Alexandra Biscotti.

Miss Godlike 2014 Winner

Congrats to Miss Godlike 2014 Alexandra Biscotti

Another great sponsorship opportunity for the Calendars of GodLike Rehearsal Studio's

Another great sponsorship opportunity for the Calendars of GodLike Rehearsal Studio's that has just come up. Bands are now available for a screen shot and bio on the lower left of the girls monthly spread of the calendars.

Its $50 for a space. Godlike Rehearsal Studio Bands have first options, limited spaces available.

While on the topic of Godlike Rehearsal Studios, what does everyone thing of our new logo???

AMG

Jordan Management Company chooses AMG for websites

Jordan Management Company (www.jordanmanagement.com) has chosen Atero Marketing Group to develop websites for their company and properties.  

With the opportunity to expand their marketing presence into a full blown PR program supporting the properties they control, the first step was to design a modern day CMS Website to accomodate the many demands that property management entail.  

From showing pictures of the properties, allowing forms to be completed online and supporting all of the properties in their portfolio, we are excited to streamline the company under one easy website and solution.

Welcome aboard JMC, we look forward to working with you.

AMG

www.ateromarketinggroup.com

Atero Marketing Group Gets into Bully Prevention

Atero Marketing Group (AMG) is thrilled to announce our newest client Caring and Courageous Kids.  

The mission of Caring and Courageous Kids is to educate the hearts and minds of young children through adults to break the cycle of bullying and abuse with choices which will contribute to a more compassionate culture, beginning in our homes, schools, and communities. 

"Working with CCKids is a huge privilege and we are excited to represent the outstanding book released this year with our Social Media Marketing package designed to increase workshops with schools and within the community." "CCKids is an extremely articulated book about Bully prevention that tackles the heart of the problem inside schools" states Robert Burnie.  "We are very excited about the positive work Dee Digioia has done inside of our community & schools and applaud her amazing book One Caring and Courageous Choice at a Time."  "Having first handily seen the effects of bullying, this book is just what is needed." 

For more information about Caring and Courageous Kids, please visit http://www.caringandcourageouskids.com and books can be ordered for your kids or schools on her website.  Support this great cause and great book and DVD.

AMG

Advertising on TV - Get Creative People

Time Wasting TV

I guess I can go out of my comfort zone here and start blasting the pharmaceutical companies but they're only doing what they've been doing for the last 25 years.....Giving us crap for commercials.  These wonderful saving your life products are only followed with the utmost depressing side effects that last longer in delivery than the curable prescription drug.

I mean come on does that rubbish really work?  Is that really productive advertising?  Is that really getting the most out of your budget?

Nope, big miss.  Its an irritant put on this world to give all with a remote control something to do.  For god sakes, be creative people.

BUT WAIT THEY'RE NOT ALONE

Can you believe there are marketing agencies offering commercials still with the premise that you can buy one product for $19.99 and get the second one for free.  But wait, that's not all.  You get the towel, the coffee mug....you get the picture.


We, as an audience on the 999 channels of television these days should be demanding things to entertain us.  Things to grab our attention.  Sure those things work but for certain demographics and in Northern California, I guarantee, is not one of them.  Why waste your budget on ineffective marketing using age old techniques that only result in the use of our thumb to change the channel and not get our wallet.

GET CREATIVE PEOPLE

There's a reason why the Super Bowl is popular to everyone.  It's cause the commercials are creative.  It draws crowds.  It gets results.

Anyone remember this



Doritos knocked it out of the park with this commercial.  It MADE Ali Landry a Star.  She went on to great things after her splits eating doritos commercial.  It went viral in minutes.  Sure it cost money but it was creative.  The only cost was the air time and production and the air time during the super bowl is crazy stupid for the reach.

Advertising on TV doesn't have to be difficult, it needs to be creative.  Creativity is KEY.  Right now their are some great agencies out there giving us entertaining commercials and advertisement.  You remember these.  It brands the product.  It gets shared in the land of mobile phones.  It gets viral.

Get creative people, don't settle for the plain.  Let your imagination go.

AMG

Atero Marketing is now in the Recording Business...Godlike Recording Studios is our new client

Atero Marketing Group has just signed a new client that brings a ringing in the ears.

Godlike Rehearsal Studios is a state of the art recording rehearsal studio within minutes of downtown Sacramento and hosts some 76 fully customizable studios for the professionals and the amateurs.  Priced reasonably for both, it has state of the art facilities and an incredible vibe that AMG just wanted to be part of.

"Having the opportunity to run their Social Media, their PR and create events for the local community was just something we had to be part of" Robert Burnie, MD of AMG states.  "The vibe and feel of this place is amazing and the work they're doing was incredible to witness.  We are very excited to be involved with them"

Godlike Rehearsal Studios have an incredible security system in place to protect the gear of the future producers and bands and the walls are based on some of the most creative artists the local area produces. If you're an In House Engineer, an aspiring DJ or band or looking to set up a producing studio, this is a place you must see to believe.

Welcome to the family Godlike....

AMG
www.ateromarketinggroup.com

Atero Marketing Group is very proud to introduce our newest client Sill and Associates.

Atero Marketing Group is very proud to introduce our newest client Sill and Associates.

Sill and Associates (www.sillandassociates.com), a debt relief company based in Sacramento, CA., and Phoenix, AZ, have chosen Atero Marketing Group to be their representatives for Social Media, SEO, PR and the  meet up debt relief seminars.  

With their exceptional approach to handling debt relief where they conduct all meetings face to face, there is no longer a voice on a phone with a name you don't know.  The caring attitude displayed by S & A has resulted in an A+ rating from the Better Business Bureau which almost single handly puts them as the only company in this category with this type of rating.

Robert Burnie, Manging Director of AMG states "We are very excited to do business with S & A.  Their approach to providing solutions for debt relief was nothing short of incredible.  Their reputation and the way they care for their 8,000 clients was felt as soon as we walked in the door. They have an incredible amount of care with each client and its going to be real fun working with them as their agency.  We have some great things planned with the debt relief seminars and some very creative PR events scheduled.  Having the capabilities to provide solutions for those carrying major debt; Dentists, Doctors, Construction Companies, Chiropractors et al, is going to make a massive impact in these markets. "

AMG