So you want to be an Actor? Introducing Acting Showcase....

Atero Marketing Group New Client - Acting Showcase

Atero Marketing Group is proud to announce a new client, Acting Showcase, an enterprise software company bringing actors and casting together for an easy to use casting and audition tool.

Utilizing video introductions and capabilities to do live and video auditions for roles, there has never been a more excitable product in the market for this type of process.  

This website creates a tool for those with and without agents to try out for a parts from lead roles to supporting cast in the ease of a few clicks.  Due for release in the 4th quarter of 2014, sign ups are already taking place for the website.  After some initial runs with existing agencies, excitement has started to stir.  

Atero Marketing Group is running all marketing concepts for Acting Showcase.  

"Robert Burnie of Atero Marketing came in as a surprise for me. After reviewing my product and services I had to offer, Robert immediately saw the same opportunity and potential in this enterprise software solution I had developed over a period of many years. This is the exact type of help I've always searched, and he came to the rescue. I look forward to our future endeavors."

- George Butiri (actingshowcase.com) 

"We are very excited to be a part of this experience" Robert Burnie added, "The market is ready for something this easy, the x-factor for acting."

For more information, go to www.actingshowcase.com or contact Atero Marketing Group at 916-534-7771, info@ateromarketinggroup.com, www.ateromarketinggroup.com

Branding 123

In today's world just how important is branding?

Well ask any successful company these days and you'll see it all starts with a creative logo and loads of research.  Researching the market is an absolute must and no matter the length of time taken to find the results, if accurate, there is no chance of missing.

Some companies pay thousands and thousands to identify the correct branding and in some cases it pays off but most companies don't have thousands to invest in the research needed.

Here at Atero Marketing Group we start with a simple questionnaire to pin down the accuracy needed to move forward and get the same desired results.  This questionnaire has been used many times by large companies and shared among all marketing agencies that are looking for that accuracy needed to be successful.

Take some time to see if you can answer these questions.

1) Do you know your demographic? Age?

2) What market are you trying to reach?

3) Who are your five main competitors?

4) What marketing services are they using and how effective is it?

5) Do you have an allocated budget to compete?

6) How does your product differentiate from your competition? Selling points?

7) Does your logo tell your story?


Usually with those seven questions, it gives enough feedback to complete a full research document that can be adjusted in time.  As you get successful, you'll need to expand your reach into more markets.  Surviving on one market can be a risky game and if you don't have resources to back up your waiting, then it can equal a quick death and no one wants that.

Don't forget, all marketing takes time to develop.  Knowing this before you go forward is a must.

For more information on branding or any of our additional services, please visit our website www.ateromarketinggroup.com

AMG

Advertising on TV - Get Creative People

Time Wasting TV

I guess I can go out of my comfort zone here and start blasting the pharmaceutical companies but they're only doing what they've been doing for the last 25 years.....Giving us crap for commercials.  These wonderful saving your life products are only followed with the utmost depressing side effects that last longer in delivery than the curable prescription drug.

I mean come on does that rubbish really work?  Is that really productive advertising?  Is that really getting the most out of your budget?

Nope, big miss.  Its an irritant put on this world to give all with a remote control something to do.  For god sakes, be creative people.

BUT WAIT THEY'RE NOT ALONE

Can you believe there are marketing agencies offering commercials still with the premise that you can buy one product for $19.99 and get the second one for free.  But wait, that's not all.  You get the towel, the coffee mug....you get the picture.


We, as an audience on the 999 channels of television these days should be demanding things to entertain us.  Things to grab our attention.  Sure those things work but for certain demographics and in Northern California, I guarantee, is not one of them.  Why waste your budget on ineffective marketing using age old techniques that only result in the use of our thumb to change the channel and not get our wallet.

GET CREATIVE PEOPLE

There's a reason why the Super Bowl is popular to everyone.  It's cause the commercials are creative.  It draws crowds.  It gets results.

Anyone remember this



Doritos knocked it out of the park with this commercial.  It MADE Ali Landry a Star.  She went on to great things after her splits eating doritos commercial.  It went viral in minutes.  Sure it cost money but it was creative.  The only cost was the air time and production and the air time during the super bowl is crazy stupid for the reach.

Advertising on TV doesn't have to be difficult, it needs to be creative.  Creativity is KEY.  Right now their are some great agencies out there giving us entertaining commercials and advertisement.  You remember these.  It brands the product.  It gets shared in the land of mobile phones.  It gets viral.

Get creative people, don't settle for the plain.  Let your imagination go.

AMG